All Indonesians can afford to look and feel good.


To provide our customers with affordable quality fashion in a welcoming shopping environment that provides a feel good experience and enhances overall quality of life.

The Board of Directors and Commissioners have reviewed and concluded that Matahari’s vision and mission are suitable with the culture and spirit of Matahari, and in line with Matahari’s ultimate objectives from both the commercial and social aspects, and therefore have unanimously agreed to use the vision and mission of Matahari.