Disney and Marvel Fashion Parade @JFW 2019

Matahari Department Store Showcases Various Stylish Collections During Jakarta Fashion Week 2019

Jakarta, 23 October 2018, - Matahari Department Store (“Matahari”) once again  participates in Jakarta Fashion Week (JFW) 2019 held at Senayan City, Jakarta. As part of an active player in Indonesian fashion industry, Matahari has always been committed to support big fashion events in Indonesia. This year Matahari held two fashion shows presenting two different themes, In/Out Town which was held on 21 October 2018 and Disney and Marvel Fashion Parade which was held early afternoon today.

JFW 2019 remarks the sixth year of Matahari’s participation in this most prestigious fashion eventwhich is held annually inOctober. Matahari’s participationthis year, remarks the celebration of  its 60th anniversary and presents the more fashion forward and on trend collections for its loyal customers. In/Out Town Collection featured casual fashion for young people to wear when they explore the town or travelling out of the town. Disney Collection of “Mickey and Friends” is to celebrate summer fun and it will be available for the fans of all ages in Matahari stores.

Christian Kurnia, Merchandising, Marketing & Store Operations Director of Matahari said, “Through the collaboration with Disney, we would like to deliver our commitment which highlighted in providing various products for the whole family to enjoy, not only fashion products, but also other merchandises such as toys for children. We focus on providing the best and fun shopping experience for our loyal customers”.

“All Disney collections which has been presented today will be available in all Matahari stores in Spring/Summer 2019. We hope we could engage more Indonesian families to welcome next season with various choices of Disney character that  can be found in Matahari”, said Imelda Like, Head of Marketing Communication & Fashion Director Matahari.

Matahari and The Walt Disney Company South East Asia officially initiated collaboration since 2017 and keep continuing to provide the Disney unique shopping experience through its products in all Matahari stores in Indonesia.

In/Out Town - Young, Sporty and Cool

In/Out Town collections showcased casual, sporty and stylish fashion for young people when they are exploring the town or when they travelled out of town. Conducted at Atrium Senayan City, the show comprised of two fun and hip sequences for youngsters, The first sequence was Speak Up! collection – a collection with red, white and black color pallet paired with jeans and featured inspiring word graphics. Various choices of t-shirt, hoodies and sweater with inspiring statement which looked stylish for travelling. The look was completed with headband and belt in matching colors.. 

The second sequence titled Urban Safari presented an interesting collection for those who love adventure; safari jacket, parka and pocket pants in earthy color tones such as green, brown and beige. The fabric choices matches the style which create a stylish complete look. This collection also featured accessories to complement the look such as bandana and hat.

Disney and Marvel Fashion Parade - Fun, Fresh  and Magical

Matahari and Disney collaboration in today’s fashion show titled Disney and Marvel Fashion Parade, featured Marvel favorite characters and Disney Princess loved by the customers. Marvel collections show hero characters such as Captain America, Spiderman. Hulk, Thor, Ironman and Avenger and the famous Marvel logo appeared in this collection. Available in red, black, blue and white colors with cool graphics, this collection will capture hearts of Marvel fans in all ages in Indonesia for next Spring/Summer 2019.  

For Spring/Summer 2019 Disney Collection, Matahari will offer collaboration collection of Princess Disney theme such as Cinderella, Ariel and Jasmine. Cinderella – the beautiful princess character with glass shoes who lived with her step mother and sisters before finally met her prince charming and lived happily ever after – had stolen many heart  and this collection features soft colors from baby blue and soft pink, white with adorable shoes graphics element. Ariel collection that told stories about a beautiful little mermaid exposed the fun side of the story with vibrant colors like red, turquoise, pink, purple and blue. Ariel’s cheerful faces also appeared in this collection in various styles and sizes. Prince Jasmine, Alladin’s sweetheart on the other hand offers collection with golden hues, black, brown and navy blue. The famous lamp of Alladin also featured in this collection to create more excitement to its fans. 

In addition to all-time favorite characters, Disney collection also presented Mickey and Friends adorned cute tropical elements; palm leaves, surfing boards and feathers. Available in soft colors such as pink, blue, green and white and perfect to welcome spring/summer 2019. 

All of this collection will be available in nearest Matahari store in your city.


Video Show