Press Conference Matahari X Disney
DISNEY AND MATAHARI BRING MAGICAL MOMENTS
TO INDONESIAN FAMILIES
A multi-year collaboration that provides an immersive and engaging Disney-branded shopping experience for fans in Indonesia.
11 October 2017, Jakarta – Matahari and The Walt Disney Company South Asia today announced a multi-year agreement to bring exclusive products and new, immersive Disney-branded shopping experiences to Indonesians across all of Matahari’s stores nationwide.
Centered on fan-favourite brands Disney, Marvel and Star Wars, shoppers can look forward to fashion products that appeal to all ages and are exclusive to Matahari. In addition, a wide range of Home and Toys products will also be available. Specially-designed branded retail corners will provide more ways for Disney fans to engage with their favorite characters and stories, while enhancing a pleasant shopping experience in Matahari.
“Disney stories and characters resonate with consumers of all ages. This collaboration with Matahari brings Indonesian families a little closer to their favorite Disney, Marvel and Star Wars stories every day. We are excited to work with Matahari, as we continue to build connections with Indonesian fans across this vibrant country,” said Herry Salim, Country Manager, The Walt Disney Company Indonesia.
Christian Kurnia, Merchandising, Marketing & Store Operation Director of PT Matahari Department Store Tbk added, “This collaboration represents Matahari’s commitment to always give a more exciting shopping experience and to make its loyal customers “Feel Good”. Therefore, Matahari is collaborating with Disney as one of its partners to indulge its customers by featuring well-known characters in Indonesia for the whole family.”
This collaboration will kick off with a nationwide “Minnie Rocks the Dots” campaign. Celebrating the fashionable Minnie Mouse and her iconic polka dots, Matahari shoppers will enjoy a special range of Minnie-inspired products for Disney fans of all ages. Shoppers can also benefit from in-store promotions, as well as stand a chance to meet Minnie Mouse at various special appearances in Jakarta and Surabaya.
Matahari Department Store is Indonesia’s largest department store retailer of fashion apparel, beauty and home products. With a network approximately 850 local suppliers, as well as international suppliers, developed over its 58 year history, Matahari provides the growing Indonesian middle class with the latest in fashion trends showcased in its modern and well-appointed stores. Matahari currently has 154 physical stores in operation located in 71 cities across Indonesia, and also offers its merchandise online at MatahariStore.com.
About The Walt Disney Company South Asia
Disney is one of the most active and largest global entertainment companies in the region, with diversified businesses in film, consumer products, publishing, mobile content, television and family entertainment. There are three business segments in the region:
Media Networks – Disney Channels, Disney Media Distribution, ESPN, Disney Interactive Studios, Disney â€¨Online and Disney Mobile â€¨
Studio Entertainment – Walt Disney Studios Motion Pictures International, Walt Disney Studios â€¨Home Entertainment and Disney Theatrical Group â€¨
Disney Consumer Products – Consumer Products and Publishing. For more information, please visit Disney.id â€¨