OVS Kids Mono Store Opens in Grand Indonesia

Jakarta, September 3rd, 2019 – PT Matahari Department Store Tbk launched its first OVS Kids Mono store in Indonesia, located at Grand Indonesia – West Mall 2nd floor, Jl. M.H. Thamrin No.1, Central Jakarta. The opening of the first OVS Kids store, shows that it has received a positive response from the consumers since it was first launched in Indonesia.

OVS is an international fashion brand that offers kids apparel, footwear and accessories with affordable prices and high quality products. The Mono store at Grand Indonesia has a total area around 110 square meters and it is strategically located near the other kids’ stores. With the modern, young and vibrant shopping atmosphere, Matahari believes the presence of OVS Kids Mono Store is able to provide a convenient shopping experience.

“We proudly announce the opening of the first OVS Kids Mono store in Indonesia and we hope that the new OVS store would create an access for consumers to purchase a wider range of OVS Kids products. In line with our commitment, Matahari will continue providing affordable and high quality products for the consumers in Indonesia. Hence, we are hoping that consumers will continue to have a convenient shopping experience (“Feel Good”).” says Benjamin Handradjasa, Specialty Retail Matahari Director.

The OVS Kids Mono Store target market is parents who like to dress their kids fashionably but still consider the quality and comfort of the products. OVS is committed to design and produce high quality products at affordable prices that will appeal to our customers who are fashion conscious and value driven. Customers that visit the new OVS Kids Mono Store on 3rd September, 2019 – 8th September, 2019 can get 20% discounts for all items.

"OVS Kids Mono Store in Grand Indonesia is the first OVS stand-alone store in Indonesia. Customers can expect more openings of OVS Mono Store from now on as Matahari is trying to get customers to be more familiar with the product characters and use them in daily activities "concluded Benjamin Handradjasa.

About OVS

OVS is the Italian leading brand for men’s, women’s, and kids’ clothing, with over 1,100 stores in Italy and the rest of the world. OVS offers an innovative shopping experience for customers through its e-shop www.ovsfashion.com and its network of stores that attract 150 million visitors every year. Distinctive style, attention to quality, look and to constant renewal, are all features of the vast range of products devised and developed by a creative team that regularly works alongside well-known designers and talents from some of the world’s most important fashion colleges. Over the past few years OVS has worked closely with influential figures from the fashion and art world, including Elio Fiorucci, Costume National, Matthew Williamson, and Jean Paul Gaultier. OVS is the undisputed market leader in the Italian kidswear industry, and over the years, it has cemented a solid social reputation by contributing and collaborating with high-profile organizations on numerous charity projects and humanitarian activities, for the most part dedicated to child relief. OVS considers quality as an essential pre-requisite. For many childrenswear and underwear products OVS uses Biocotton (grown without the use of any synthetic agricultural chemicals) and is certified by Oeko-Tex to make sure no chemicals are used in the garments. The company is part of the Better Cotton Initiative.