MATAHARI.com: a Seamless Omni-Channel Experience for Indonesian Consumers
The MatahariMall website will be rebranded as MATAHARI.com, and will focus on providing a seamless and simplified consumer experience and a showcase for Matahari’s merchandise offerings
To serve Indonesian fashion consumers more effectively, utilizing Matahari Department Store’s fashion retail experience and its own technology expertise, MatahariMall.com will be rebranding its current website to MATAHARI.com, which will showcase Matahari’s merchandise offerings.
“We have always worked towards providing a seamless consumer experience for the customer, and feel that this rebranding will allow Matahari to move quickly towards its goal of creating a true Omni-channel experience for its customers in Indonesia. MatahariMall.com became the first Indonesian E-commerce company with O2O (Online to Offline) capabilities across Indonesia, and it is a natural progression to allow Matahari, under the one brand, MATAHARI.com, to further develop this option for its customers to shop for fashion items without any limitation both online and offline. This also allows MatahariMall.com, with its technology, and Matahari, with its fashion retail expertise, to more effectively work together for the benefit of the consumer”, said MatahariMall.com CEO, Hadi Wenas.
“Staying true to our focus on our customers, we are developing Omni-channel capabilities to give our customers the choice of seamlessly shopping with us both online and offline, both through MATAHARI.com and through our offline presence in our nationwide network of stores. We will continue to leverage MatahariMall.com’s technical infrastructure, however will develop additional capabilities ourselves to enhance our customer facing experience both online and in our stores. One of these will include launching our own mobile app later in the year.” said Matahari’s CEO, Richard Gibson.