Matahari Introduces the First Full-Format OVS Store in Indonesia

Jakarta, November 8th, 2019 – PT Matahari Department Store Tbk introduces the first full-format OVS store in Indonesia. Matahari expands the product assortment of OVS to men and women segment, after previously started out with the kids segment. The first full-format OVS store is located in Lippo Mall Puri – Upper Ground Floor.

OVS Store in Lippo Mall Puri has approximately 700 square meters of floor space. OVS is committed to offer products that match with the current taste and style of consumers with affordable prices and dedicated to the fashion conscious and value driven consumers. In addition by extending to women and men segment, consumers in Indonesia will have access to a wider product collections. Moreover, the guests are able to purchase interesting pieces from OVS Fall/Winter 2019 product collection that are available in store.

“OVS has received a good response from the consumer in Indonesia, due to this we are proud to announce the very first opening of the full-format OVS store in Indonesia. With the addition to the product offerings by OVS, we hope that consumers in Indonesia will be satisfied. In line with our commitment, Matahari always provides new products that are suited with the demand of our loyal consumers (“Feel Good”),” says Benjamin Handradjasa, Specialty Retail Director of Matahari.

OVS Lippo Mall Puri offers 20% discount for all items from 8th-17th November 2019. The Opening event on 8th November will be hosted by Moonella, Nino Fernandez, Tyna Kanna Mirdad, Titan Tyra, Nazla Alifa, Lucky Oetama and Jeje Soekarno. The guests can enjoy photo booth corner, fashion show, DJ performance by C.N.M, live illustration by Leka Putra, kids lab activities with face painting activities, canapes & beverages, dessert corner, and balloon giveaway. All these activities will be available for free.