Matahari Department Store Now Present at Citimall Baturaja

Baturaja, 23 November 2017 – Modern retail network of PT Matahari Department Store Tbk (“Matahari” or the “Company”; stock code: “LPPF”), presents its new store at Citimall Baturaja – South Sumatera. Matahari Citimall Baturaja located at Jalan Jendral A. Yani, Tanjung Baru, East Baturaja, South Sumatera.This is the first Matahari Department Store which is presents in Baturaja and complements the 6th store which operates in South Sumatera.

Matahari is very proud that in the middle of the competition in retail industry in Indonesia, the Company is still able to strengthen its existence by aggressively expanding to several cities and districts. In 2017, Matahari has added 6 stores after previously present at Pacific Mall – Tegal, Suncity Mall – Madiun, Lippo Plaza Jember, and Manhattan Time Square – Medan, and Grage City Cirebon. “Matahari sees the opportunity in Baturaja, with the increasing of customers’ lifestyle and the Management also sees the condition where the citizens have to travel a long distance to reach the closest Matahari. Therefore we present the most preferred department store in Indonesia in this city, so Matahari’s loyal customers will have various shopping options,” said Miranti Hadisusilo, Corporate Secretary & Legal Director of Matahari.

In this opportunity, Teges Prita Soraya, Associate Director, Head of Marketing & Communication of PT. Nirvana Wastu Pratama, as the parent company of Citimall Baturaja, said “The development of a city can be seen from how much the investment made in the city. This can be seen from the retail growth in this city. The presence of Matahari in Citimall Baturaja can be one of the benchmarks for the economic growth in Baturaja.”

Matahari Citimall Baturaja occupies an area of almost 5,800 m2 and offers a wide selection of fashion products both for women and men, children and adults, accessories, cosmetics, household appliances, shoes and bags which are available with special prices to meet the needs of its customers. With a classy and modern shopping atmosphere concept, Matahari believes that its presence in Baturaja is able to give a different shopping options. A wider space layout as well as the use of 100% eco-friendly LED lighting systems, and high service standard will distinguish Matahari Citimall Baturaja from the previous stores.
Matahari Citimall Baturaja offers reputable brands with national and international high quality products. In the opening week of Matahari Citimall Baturaja, Matahari gives many special promotion for its customers by providing discount coupons of Rp 50,000,- for its loyal customers, discount coupon from the newspaper, and other attractive promotions of discount vouchers of Rp 500,000,- for minimum purchase of Rp 500,000,-.

The presence of Matahari at Citimall Baturaja is expected to give positive effects to the citizens in its surrounding area, especially by engaging almost 200 employees whom majority are from the local people in the surrounding area. The presence of Matahari in Baturaja offers job opportunities for young workers, and is expected to reduce the number of unemployment in this area. Thus the citizens’ wealth and quality of life will increase.

Along with the opening of Matahari Citimall Baturaja, Matahari also has the opportunity to give donations to social foundations located around the area of Matahari Citimall Baturaja. Three representatives from Mustika Orphanage, As-saniyah Orphanage, and Muhammadiyah An-nur Orphanage attended the opening ceremony to receive a symbolic check worth 10 million rupiah each.