Matahari Department Store Meet & Greet Designer Indonesia Fashion Forward 2018

PT Matahari Department Store Tbk (“Matahari” or “Company”; stock code: “LPPF”) as the biggest retailer in Indonesia always supports fashion industry in the country, and develops the potentials of Indonesian young designers.

One of the supports is by embracing Indonesian young designers through the collaboration with Indonesia Fashion Forward (IFF). IFF is an incubation and mentoring program since 2012 for the chosen Indonesian designers, which is an initiatives from Jakarta Fashion Week, cooperated with British Council, and supported by Indonesian Creative Economic Institution (Badan Ekonomi Kreatif Indonesia (Bekraf)).

For this collaboration, Matahari has chosen three IFF designers for the collaboration to complete Matahari’s collections with their designs, which are Restu Anggraini, Norma Hauri, and Rani Hatta. Matahari’s collaboration with Jakarta Fashion Week and Indonesia Fashion Forward is expected to give a wider chance, as well as provide a platform for the works of IFF designers and make it more widely known by the public.

Matahari Department Store, which is Indonesian fashion destination and has its footprint across the archipelago will make the three designers’ works to reach more customers since it is available in affordable prices.

Restu Anggraini is a designer who is known for her modern and contemporary design with minimal details. She prefers to use pastel and nature colors. Restu also owns a fashion line namely Etu. In 2015, Etu appeared at Amazon Fashion Week Tokyo in Japan. In 2016, the collections displayed at International Fashion Showcase of London Fashion Week. And this year, Etu becomes one of the brands which represent Indonesia in Australia Awards – The Short Term Awards.

Norma Hauri successfully creates modest wear collections which is not only elegant and feminine, yet still shar’i. Norma’s collections is suitable to be used in formal as well as non-formal events. Norma’s collections have appeared at the runway of Amazon Fahion Week Tokyo in 2016.

Rani Hatta shows that using hijab is not a barrier for women to look sporty. Rani’s design showcasing sporty and modern style dominates with monochrome which are black, grey, and white. Her collections are training pants, sweatshirt, boyfriend T-shirt to sneakers for women using hijab. Rani Hatta has showcased her collections in Amazon Fashion Week Tokyo in 2017.

These three brands of IFF generally offers modest wear collections, however their collections also still can be known by the public who are not using hijab but loves the polite clothes concept.
The price range offered is start from Rp 150,000 to Rp 600,000; the total of collections which will be displayed by each designers in the first period, are Restu Anggraini with 37 styles, Norma Hauri with 20 styles, and Rani Hatta with 22 styles. These three designers will complete Matahari’s collections for Ramadan in 2018, and will give a different color which certainly can not be missed.

Matahari Meet & Greet Designer IFF2018 is one of a series of Matahari’s collaboration with Indonesia Fashion Forward. This activity is a proof of Matahari’s commitment to be closer with its loyal customers, through series of events in several cities - on 7 April at PSX Mall Palembang, and 5 May 2018 in Lippo Mall Kemang, Jakarta, and other cities such as in Makassar and Medan. In this Meet & Greet, the audiences can get to know more closely with the designers and their collections, as well as to get interesting deals during the event.

The collections of Matahari x IFF is available on the 70 Matahari across Indonesia: 20 stores in Jakarta, 5 stores in West Java, 12 stores in Central Java, 10 stores in East Java, 8 stores in Bali and Kalimantan, 4 stores in Sulawesi and East Indonesia, and 11 stores in Sumatra.