Grand Launching Matahari Department Store Collaboration of Naura x Nevada & Neona x Aero Girl Lippo Mall Puri

Jakarta, 18 December 2017 – As the leading and largest retail in Indonesia, Matahari Departments Store (Matahari) for the first time collaborates with Indonesian young actresses, Naura and Neona, to launch a special edition collection called “Naura for Nevada” and “Neona for Aero Girls”. This collaboration is the extension of the latest collaboration wit PT. Trinity Optima Production, which is the label and actress management for Naura and Neona. Previously, Matahari has collaborated with Naura in School to School Fashion Competition, a fashion show competition that was held on August to October 2017 with 450 participants from 10 schools. This event was Matahari’s support for the young generation activity in the fashion industry.

Christian Kurnia, Merchandising, Marketing & Store Operation Director of Matahari said, “We see a very high interest in public, Matahari launches the Naura for Nevada and Neona for Aero Girls collection as one of Matahari’s support in improving fashion industry in the country with the hope that this collection can give inspiration and pride for Indonesia. We see that Naura and Neona are talented and creative kids, who can inspire others with their achievements and fashion style. With this collaboration, we hope Indonesian kids can follow their idol in the positive way.”

As the early stage, “Naura for Nevada” and “Neona for Aero Girls” will be available in 50 Matahari stores, which are in Matahari Lippo Mall Puri, Supermall Karawaci, Tunjungan Plaza Surabaya, and many more. Per January 2018, “Naura for Nevada” and “Neona for Aero Girls” will be available in 70 stores in all across Indonesia, and will be expanding even more. In the future, the collection will also be available in online store through MatahariStore.com.

Despite the fact that Naura and Neona are sisters (daughters of singer Nola Be3 and Baldy Mulia Putra), they are both have their own characteristic, based on their personality. Nevada is the brand that can represent Naura as a stylish and inspirative teen, meanwhile Aero Girls is a brand that can represent Neona as a sporty and active girl. For "Naura for Nevada", there are many denim incorporated in the collection to represent the stylish and cheerful character of Naura. Meanwhile for “Neona for Aero Girls” represents the sporty character of Neona that is represented by cotton and knit fabric combination. Naura and Neona herself also directly contribute in designing the clothings, from choosing the colours to adding details to the collection.

The price range from this collection starts from Rp 100.000 to Rp 300.000, and for the next launched collection, there will be more pieces started from Rp 89.900.

“Next, Matahari will continue to make the best products and collaborate with other creative and young talents to boost the creative spirit for Indonesian. We will collaborate with other Indonesian youth who can be a good example in the creative industry. And we hope the creative industry in Indonesia will grow even more and can be a big inspiration and pride for Indonesia,” close Christian Kurnia.