DISNEY AND MATAHARI BRING MAGICAL MOMENTS TO INDONESIAN FAMILIES

11 October 2017, Jakarta – Matahari and The Walt Disney Company South Asia today announced a multi-year agreement to bring exclusive products and new, immersive Disney-branded shopping experiences to Indonesians across all of Matahari’s stores nationwide.

Centered on fan-favourite brands Disney, Marvel and Star Wars, shoppers can look forward to Fashion products that appeal to all ages and are exclusive to Matahari. In addition, a wide range of Home and Toys' products will also be available. Specially-designed branded retail corners will provide more ways for Disney fans to engage with their favorite characters and stories, while enhancing a pleasant shopping experience in Matahari.

“Disney stories and characters resonate with consumers of all ages. This collaboration with Matahari brings Indonesian families a little closer to their favorite Disney, Marvel and Star Wars stories every day. We are excited to work with Matahari, as we continue to build connections with Indonesian fans across this vibrant country,” said Herry Salim, Country Manager, The Walt Disney Company Indonesia.

Christian Kurnia, Merchandising, Marketing & Store Operation Director of PT Matahari Department Store Tbk added, “This collaboration represents Matahari’s commitment to always give a more exciting shopping experience and to make its loyal customers “Feel Good”. Therefore, Matahari collaborates with Disney as one of its partners to indulge its customers by featuring well-known characters in Indonesia for the whole family.”

This collaboration will kick off with a nationwide “Minnie Rocks the Dots” campaign. Celebrating the fashionable Minnie Mouse and her iconic polka dots, Matahari shoppers will enjoy a special range of Minnie-inspired products for Disney fans of all ages. Shoppers can also benefit from in-store promotions, as well as stand a chance to meet Minnie Mouse at various special appearances in Jakarta and Surabaya.